Email marketing is a digital marketing strategy that involves sending emails to a targeted audience to promote products, services, or build relationships with customers. It's a form of direct marketing that uses email as a communication channel to reach individuals, often with the goal of increasing brand awareness, driving engagement, or making sales

Key Features and Functionality :

• Purpose : Email marketing aims to connect with customers, inform them about new products or services, offer discounts, share updates, and foster customer loyalty
• Targeted Approach : Modern email marketing focuses on personalization and segmentation to engage specific audiences effectively
• Direct Marketing : It's a direct marketing strategy, meaning businesses can directly communicate with their customers through email.
• Digital Marketing : Email marketing is a key component of digital marketing, leveraging the digital landscape to reach a wide audience

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